New: email tracking columns and filtering
3 ways to follow up with your prospects based on email engagement
Overview:
What would you do differently if you knew who was opening your emails? What if you could tell when somebody opens your email multiple times?
Email tracking shows if and when an email was opened. It also indicates if somebody opened the email more than once and might be an interested prospect. Depending on individual user settings, email tracking data can also include the city-level location of where the email was viewed and what type of device it was opened on.
This video lesson walks through the basics of email tracking, and a few ways you can use it to make smarter decisions in your pipelines and when following up with leads.
You’ll learn what data is tracked, and how to:
- enable and disable email tracking
- create filters based on data in email tracking columns so you can send a follow up or update your leads
- add tracked emails to a pipeline or create a new pipeline with them
- test email tracking
We’re adding new lessons frequently — let us know what you’d like to learn about next!
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