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CRM for small businesses that run on Google Workspace
Manage sales, orders, projects, hiring, and partnerships, right in Gmail
Trusted by 4,000+ companies and 750,000+ professionals
Most small businesses are already running their client relationships from Gmail — deals in your inbox, contacts in a spreadsheet, a growing list of follow-ups.
Streak’s clear pipeline structure helps you track multiple processes and manage follow up in one place with a CRM that’s completely built into Gmail and Google Workspace.
Built into Gmail
Your inbox is your CRM
See every deal, client, and follow-up without leaving your inbox. When your CRM lives in Gmail, staying on top of your business happens as you work — not as a separate task.
Pipeline management
Pipelines built around your business, not just template
Build your pipeline around the data that matters to your business. Custom fields track what's relevant, magic columns update automatically, and saved views surface the right deals and contacts whenever you need them.
Integrations
Connect to everything you need
Sync Streak with lead capture forms and the rest of the tools in your stack.
Email outreach & follow-up
Never let a client relationship go cold
When you're managing a lot at once, follow-up is the first thing that slips. Streak tells you when someone opens your email, automates outreach sequences, and surfaces the relationships that have gone quiet.
Your AI assistant
Why AI makes a big difference for small teams
Research, data entry, and catching up on deals take time that small teams don't have. Streak's AI handles the repetitive work automatically.
Mobile CRM
Your business doesn't stop when you leave your desk, neither does your CRM
Small business owners don't work from one place — or one schedule. Streak's mobile app keeps your full pipeline and deal history with you so you can act when it matters, not just when you're back at your desk.
Frequently asked questions
What is the best CRM for a small business that uses Gmail?
If your team runs on Gmail or Google Workspace, Streak is the most practical option because it's built directly inside Gmail — not integrated with it. There's no separate platform to log into, no manual email syncing, and no behavior change required from your team. Other common options — HubSpot, Pipedrive, Zoho — are capable tools, but they all require switching between tabs or applications. For teams that live in Gmail, that friction compounds over time.
How is Streak different from HubSpot or Pipedrive for small businesses?
HubSpot is powerful but gets expensive quickly once you need automation, email sequences, or deeper reporting — features that are locked behind paid tiers. Pipedrive is clean and focused on sales, but it lives outside your inbox, which means your team has to remember to use it. Streak is different in a very specific way: it works inside Gmail. Your CRM records are visible in the same window as your email threads. There's nothing extra to open, nothing to sync, and no separate platform for your team to adopt.
Can Streak handle more than just sales?
Yes. Any business process can have its own pipeline — client projects, order fulfillment, vendor relationships, hiring, partnerships. Each pipeline has its own stages, custom fields, and filters. You're not locked into a sales workflow, and you don't need separate tools for different parts of your business.
Is Streak only for people who already know how to use a CRM?
No. Many Streak users come from spreadsheets or no system at all. Because Streak works inside Gmail, the interface is familiar from day one. The AI Pipeline Creator can build your pipeline structure from a plain-language description in minutes — no configuration expertise required.
How long does it take to set up?
Most customers have a working pipeline within an hour, often much quicker. If you use the AI Pipeline Creator, describe your workflow in plain language and Streak builds the pipeline structure — stages, fields, and all — in minutes. There's no IT setup, no data migration required, and no admin or consultant needed. The power is in your hands.
Does Streak work for solo users or only teams?
Both. Many Streak users start as solo operators and add teammates as their business grows. You never need to migrate to a different tool or rebuild your setup — you just add users to your workspace.
What tools does Streak connect to?
Streak integrates natively with Google Workspace apps like Calendar, Forms, and Drive as well as other tools like Calendly, Typeform, Allo phone system, and Slack. You can also use Zapier to create custom integrations and automations with 9,000+ apps. We offer an API as well as an MCP Server for connecting Streak to other tools and LLMs.
What happens to my existing Gmail contacts and email history?
Streak scans your existing inbox, so your past email threads are available to add to records immediately — no import required. Contacts can be automatically enriched with company, title, phone, and social profiles when they're created.
Your business runs on Gmail. So should your CRM.
Try Streak free — installs into Gmail in seconds.
