The 7 best email tracking tools to use in 2024 (and beyond)

Almost 90% of marketers use email campaigns to nurture their audiences – but only 58% of them say they use them successfully. So what's going wrong?

Marketers aren't leveraging email campaign data to iterate and improve their marketing outreach.

Email tracking software is one way to learn what's working to take your sales and marketing campaigns to the next level. It does this by:

• Providing data and insights for your campaigns so you can repeat what's working and adjust what isn't
• Alerting you when a recipient opens your emails so you can respond while you're top of mind

When you find an email tracking tool that fits your strategy and workflow, you can increase email open rates and click-through rates to maximize ROI.

We've gathered our favorite email tracking tools, their key features, and their pros and cons to help you upgrade your tech stack.

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What is an email tracking tool?

Email tracking tools are software that monitor whether or not a recipient of an email has opened a message. They typically provide insights like when an email was opened, how many times it was opened, what type of device it was opened on, and whether any links were clicked in the email.

Some products offer email tracking as one feature within a larger product ecosystem, like a CRM or email marketing tool, but all email tracking tools include the above.

An email tracking tool inserts a tiny image, called a tracking pixel, into an email. When the recipient opens the email, their email provider has to send your provider a request to open the image (the tracking pixel).

That request lets you know the recipient read your message – which contributes to your open rate in an email campaign. Open rate is just one of six email tracking metrics you can typically monitor with email tracking software.

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7 best email tracking tools in 2024 

All tools have the same fundamental functions but with different email tracking features.

The best email tracking software available is going to be the one that gives you the data you need and fits into your current software ecosystem and budget. 

We've gathered the top 7 email tracking solutions so you can make an informed decision for your business.

Here they are at a glance, unranked:

Note: All prices are accurate as of 02/2024

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1. Streak

Streak makes tracking emails in Gmail super simple. Just install the free Chrome extension and you're good to go. Your emails will automatically be tracked by default, and you can turn it on or off on a per-email basis.

Streak's ideal user is anyone managing business processes and communications in Gmail. Since Streak is integrated directly with Gmail, that means you don't need to have another app or window open while you're working to use these features.

Streak also offers full CRM features and other email tools in Gmail, enabling you to manage your workflow, contacts, and emails from your inbox.

We offer a generous free plan, as well as paid plans for more advanced features. 

Key features

• Unlimited free email tracking in your Gmail inbox
• Notifications when your emails are read
• Filter and sort your emails by when or how many times they were viewed
• Link tracking
• Email tracking on your iOS device with the free Streak app
• List of recently viewed emails that you've sent
• Data on email views and responses for mail merges

Pricing

• Streak offers free unlimited email tracking features like views, notifications, and analytical data
• Advanced features like Link tracking, advanced CRM & reporting, shared pipelines, mail merges, automation and more start with the Pro Plan at $49/month.

See which plan works best for your unique needs to get started.

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2. Lavender

Lavender is a browser extension that's part AI writing assistant and part inbox productivity tool. It boasts the capability of using the magic of AI to increase your response rate.

Lavender is optimized for sales teams first and foremost. It's also a useful tool for founders emailing potential investors, job-seekers contacting new companies, and anyone looking to up their email game.

Like Streak, Lavender also has a free plan, including email tracking, to start you off. However, the free plan only allows you to analyze five emails per month. For unlimited emails, you need a paid plan.

Key features

• Email tracking with open rate and reply rate metrics
• Real-time tone and readability checker as you write emails
• Mobile access
• AI that provides insights on your writing – what you're great at and where you can improve

Pricing

• Lavender's free plan includes email tracking software that's limited to 5 tracked emails per month
• Paid plans start at $29/month for unlimited email tracking (limited to chat support)
• Advanced functionality and priority support start with their Individual Pro Plan ($49/month)

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3. Hubspot

Hubspot is a CRM and marketing platform for customer service, sales, and inbound marketing. Its email tracking is a part of the Hubspot Sales Hub component.

Hubspot's ideal user is anyone already using Hubspot as their CRM solution, as well as sales teams, marketers, start-ups, and mid-size businesses.

Key features

• Email tracking with open rate, click-through rate, and attachment download metrics 
• A Hubspot CRM integration
• Detailed contact activity stream, which includes the above metrics and website views
• Real-time desktop notifications when a lead interacts with your email
• A Chrome extension for easy access

Pricing

• Hubspot's free email tracker comes as a part of their suite of free CRM tools Their email tracking is limited to 200 emails per month
• Unlimited email tracking and upgraded features start with the Free tool starter suite at $20/month
• The downside is that this gives you limited functionality to different aspects of their overall ecosystem which comes at a much greater cost
• Link tracking is included with their Sales Hub starting at $450/month

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4. Yesware

Yesware is a sales productivity platform – a sales toolkit for sales teams and sales professionals.

The upside of using Yesware is that it specializes in email outreach, tracking, and other features. However, they have some major limitations in terms of plans and pricing.

You'll be able to track email views, link clicks, and other data within 24 hours of sending an email with Yesware's free plan. To view email tracking data beyond 24 hours, you need to upgrade to a paid plan.

Keep in mind if you're looking for email trackers and sales analytics as a part of your overall strategy, it may make sense to find a software tool that has this as part of their ecosystem.

With that in mind, it's an excellent option to level up your sales emails and outreach

Key features

• Email tracking with open, click-through, reply, and attachment view metrics
• Real-time notifications for email opens or link clicks
• A quick view of engagement history with each prospect
• LinkedIn and Salesforce integration
• A dashboard with clear reporting and analytics (paid plans only)

Pricing

• Yesware's free forever plan starts with limited functionality with tracking for up to 24 hours
• To take advantage of link tracking, notifications, and email insights, you'll need a paid plan
• The Pro plan offers unlimited tracking and 20 campaign recipients a month starting at $15/seat/month (limited support)
• For increased volume and priority support, start with their Premium Plan ($35/seat/month)

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5. EmailAnalytics

Email Analytics is a data, analytics, and statistics solution for Gmail and Google Workspace. It features some very unique metrics for a different look at your email marketing campaign.

Email Analytics' ideal user would be a sales team looking to accurately track email quotas, as it allows you to compare team members and the total emails they've sent. However, any company interested in these unique analytics would benefit from using this software. 

Key features

• Email tracking with response rate and response time metrics
• Detailed reports on total emails sent and received
• Top senders and recipient's reports
• A dashboard with email traffic by day of the week and hour of the day

Pricing

• EmailAnalytics offers a free 14-day trial which includes email tracking
• Once the trial is complete, you'll have to upgrade to a paid plan if you want to continue using the platform
• Their Pro Plan is $15/inbox/month
• They also offer their new B2B Email Outreach plan which is a done-for-you service for $1000/month

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6. Mixmax

Email tracking pricing: Free up to 100 emails/month, then must upgrade to a paid plan starting at $9/month for individuals.

Mixmax is the next email tracking tool on our list. It's a sales engagement platform for Gmail that helps you engage with prospects, schedule meetings, and automate some of your processes.

They offer email view tracking and notifications in Gmail as part of their product suite.

Mixmax is good for sales teams looking to leverage email outreach and organize sales calls. However, once you've sent 100 emails in a month, you'll need to upgrade to a paid plan to continue tracking emails. 

Key features

• Email open and click tracking
• Opened attachment stats
• Notifications and alerts for opened emails
• Automation tools

Pricing

• The Free Plan is recommended for teams of 5 or less and includes their free email tracker
• Paid plans start at $29/user/month for the SMB Plan which allows for one-click meetings, email scheduling, automation, and more
• For more advanced features or bigger teams, the Growth Plan starts at $49/user/month

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7. Mailsuite (formerly Mailtrack)

Mailsuite (formerly Mailtrack) is a product mainly focused on email tracking in Gmail and Outlook. For people looking for a simple tool just to see if your emails are read and get some email tracking data, this is a good option.

However, the free version requires that your emails have a Mailtrack signature on them, indicating to your readers that you're using the tool to track views. It will also only show you the first time an email was opened, not if your recipient opened it multiple times. That means you could be missing valuable engagement data. To get the full tracking history, you'll need to upgrade to a paid plan. 

Key features

• Track unlimited emails
• Notifications and alerts
• Works on iPhone and Android
• Daily reporting
• Link tracking

Pricing

• Like Streak, Mailsuite has unlimited mail tracking on their Free Plan
• To get access to their full mail tracking history, link tracking, and to remove their branding, you'll need to sign up for the Pro Plan for $4.99/user/month
• For access to more advanced features, such as individual tracking for group emails, mail merges, and advanced documents, you'll have to subscribe to their Advanced Plan at $9.99/user/month

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What to look for in the best email tracking software

Many of the email tracking services mentioned have some things in common, like using a tracking pixel, a free trial,or a limited free version for freemium models. This allows you to see what works best for your email workflow. Some tools have additional features, like email tracking data in your sales pipelines or tips for improving your email message. 

When choosing an email tracking tool, you may want to consider: 

• Does it fit in your budget?
• Is it easy to use without thinking too much about it?
• Are you able to fit it into your current workflow?
• Will your team adopt it?
• How are you able to use the data it provides?
• Can you manage to accomplish your tasks with just this tool?

To make sure you're getting the most out of any tool, it's always a good idea to contact the company and see if they have implementation or onboarding resources available to help you get set up.

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Start tracking emails with Streak

Ready to get started with tracking email views to improve your sales and outreach process?

To learn more about using email tracking data with Streak, check out our Email Tracking video lesson or reach out to our team for more information.

Get started with Streak's free email tracker. Sign up today or install our Google Chrome extension.

It only takes 30 seconds to get started.