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How to hyperlink in Gmail

How to hyperlink in Gmail

6
min read

Do you ever want to email someone a link without including a super long, annoying URL in your message? That’s what hyperlinks are for. 

A section of an email with a hyperlink inserted in a Gmail draft.
A hyperlink in a Gmail draft

A hyperlink includes anchor text or a graphic that contains a URL and directs you to a webpage when you click on it. 

You’ll typically recognize hyperlinks because they turn the “linkified” anchor text blue, although each site can specify the color of their hyperlinks. You’ll also find hyperlinks as images and buttons all over most websites (including several on this page).  

Adding hyperlinks to emails makes it easier for your recipients to understand and reach the web pages you want them to view. Since a hyperlink is a word or image, your recipient better understands what to expect when they click on it.

Use this guide to learn how to hyperlink in Gmail, plus how to track audience engagement with your links. 

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